Data is the new money💵

Many businesses suffer from low engagement on new features released for their customers because they fail to leverage business data to understand customer behaviour and interests. It is not enough to have the data, there is a need to utilize it to drive business decisions. A very common scenario occurs like so: X company just pushed a new feature for their software. Let's go ahead and do the same. The resulting new feature attracts 0 engagement from users and worst yet, negative reviews. In this new dispensation, data is the lifeblood of any business and is a key component in driving innovation and growth, making it the most valuable currency.